Magna is concerned about the needs, circumstances and aspirations of the government and the people of South and Southern Africa. As part of the African continent:
- Magna sees Africa, specifically Southern Africa, as the basis from which to rise
- Magna appreciated the treasure the opportunity to contribute to shaping the future of South Africa and the subcontinent
- Magna values the diverse nature of the South African cultural heritage. It is sensitive to the needs of all communities and works towards the upliftment of previously disadvantaged communities
- Magna strives to treat all people with respect: its employees, clients, and the clients of its clients
Magna subscribes to the constitutional principle that every person has the right to equal and fair treatment. No person may be unfairly discriminated against on the basis of race, gender, ethnic or social origin, colour, sexual orientation, age, disability, religion, conscience, belief, culture or language.
Magna recognises the right to fundamental equality of opportunity among all persons and the right of every person to be treated fairly in seeking and maintaining employment on the basis of authentic merit principles.
Magna supports the principles that underpin the Skills Development Act (Act No 97 of 1998). It is an ardent proponent of the formation of industry-level national standard setting bodies. It is one of the few management consultancies registered with the appropriate Sector Education and Training Authority (SETA) adhering to the conditions of the Skills Development Act, the Skills Development Levy Act (Act No 9 of 1999) and all other relevant legislation. A skills development facilitator is preparing a workplace skills plan and a skills development plan for the consultancy and conducts extensive research in order to facilitate the skills development process in the consultancy.